Fifth Ring expands reach to Brazil

Global energy marketing communications specialists Fifth Ring has announced it has entered into a strategic alliance with Brazilian corporate communications agency Zoom Out, in a move that will see both companies expand their presence in the world’s global oil and gas producing regions.

The companies, which both specialise in business to business (B2B) communications in the energy industry, will now cooperate closely on creative, digital, public relations and brand strategy projects across a wide variety of clients and on both internal and external campaigns. The agreement also sees Fifth Ring extend its operations from its current bases in Aberdeen, Houston, Dubai and Singapore.

Ian Ord, founder and business development director, Fifth Ring, said of the agreement: “We are excited to announce this latest addition to our global footprint. Zoom Out is the leading oil and gas-focused B2B agency in Brazil, therefore, it aligns perfectly with the existing Fifth Ring offer.

“We have been looking for the right associate agency in Brazil for some time and, after working with Zoom Out on a number of projects, we have decided to enter into this formal agreement with the team there. Our worldwide reach and experience along with Zoom Out’s market expertise in South America really is a formidable combination for our clients and those companies entering or operating in the South American markets.”

Fernanda Falcão, a founding partner of Zoom Out, also commented: “We are delighted to announce this strategic alliance with Fifth Ring. We have seen a marked increase in Brazilian companies looking to internationalise in recent years, for example, many of our clients are now attending overseas oil and gas exhibitions and conferences and proactively seeking out opportunities to expand their networks around the world. Through this alliance, we will now be able to provide stronger representation for them, wherever they operate.”

Ian Ord continued: “I firmly believe that the timing of this announcement couldn’t be better, the Brazilian energy industry is on the cusp of significant change with many companies now eyeing the opportunities that exist there. Together with Zoom Out we are ideally placed to help companies access and grow in this important market.”

Fifth Ring and Zoom Out will officially launch their strategic alliance at an exclusive cocktail event on 4 May at the Westin Galleria, Monarch Room at the Hilton Poast Oak in Houston.