Business Marketing Association Unveils B2B Rising Conference Series to be held in Dubai

Global Tour to Visit Eight Major Cities Across Three Continents

The Business Marketing Association (BMA) in the Middle East today announced the launch of the first global conference event series in Dubai, this year titled B2B Rising.

Following the hugely successful 2012 Go and Grow roadshow series, B2B Rising will be visiting even more cities to reach marketing professionals across the business-to-business (B2B) spectrum. BMA Middle East was launched in May this year at the Media One Hotel in Dubai Media City. In the first month, the association gained 15 members and membership has more than doubled since then with members from agencies, service providers and corporates including 3M, Motorola, Dubai Aluminium, Lamprell, Jack Morton, Icon Prolab, Federal Foods and BPA Worldwide. With three successful events so far this year, October’s B2B Rising conference promises to be the most exciting.

The B2B Rising conference in Dubai will cover diverse topic areas including technology, creativity, content, mobile and analytics. With the B2B sector in the Middle East becoming more sophisticated, B2B Rising is designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas for growing their respective organisations.

“B2B is growing at an unprecedented rate with greater talent, more resources, and limitless sources for innovation,” said Annette Fernandes, Client Services Director at Fifth Ring and current Chairman of BMA Middle East. “As a result, marketing professionals are facing mounting pressures to be the best, brightest and most creative in their field. B2B Rising will meet these challenges head-on and provide proven and effective ways for marketing professionals to stand out in today’s changing communications landscape.”

B2B Rising will reach marketing professionals with a compelling and impactful agenda, industry-leading speakers and opportunities for networking and professional development.  With the BMA Middle East’s first global event coming to Dubai on 30 October 2013, immediately following the highly successful ‘Marketing Show’, the B2B Rising tour will also include stops in:

  • Phoenix: 22 August, 2013
  • Denver: September 2013
  • New York City: 18 September, 2013
  • London: October 2013
  • St. Louis: 3 October, 2013
  • Milwaukee: 10 October, 2013