BBN ‘Converge’ Academy unveils key network enhancements and achievements

40 delegates from across the network, and the communications industry, gather in Ramee, Belgium, for two days of idea exchange, development, learning and networking.

From October 22 to October 25, BBN's highly anticipated annual Academy took place in La Grande Abbaye de La Ramée, Belgium near Brussels.

Split into three distinct groups, delegates received tailored content, specifically for them. To deliver this ambitious and complex agenda, the unprecedented success of this year's event comes down primarily to the combined efforts of a unified network. At the 'Converge' Academy, no fewer than 24 individuals from across BBN were tasked with presenting their work and expertise.

“This year’s Academy was titled ‘Converge’ and I cannot truly think of a better word to sum up the most successful BBN Academy to date”, said Clif Collier, Chairman of BBN Executive Board and Group MD of BBN UK (Aberdeen). “We really felt it would be difficult to upstage last year’s event, but the 2014 Academy went way past my expectations. The engagement, commitment and confidence of all, old and new members alike, was palpable and clearly showed BBN is going forward with universal resolve and enthusiasm.”

Within the three groups, BBN ran a variety of sessions, including a half-day workshop for the BBN coordinators, various sessions on thought leadership topics, a fast-paced group auditorium day, and the second run of BBN's Promoter module from its exclusive learning and development training programme. The Promoter module is aimed at giving all participants a working knowledge of Business to Business (B2B) communications, BBN, and the network's integrated B2B platform.

We asked one of our new members what they thought of the Academy: “When we joined BBN, we originally were trying to find like-spirited international partners with a strong focus on B2B communications able to support our growth. The Academy has proven that BBN is all this and much more!” explains Charles de la Rochefoucauld, President of Comcorp. “We were impressed at the quality of the speakers, the variety of topics covered, the intensity of the workshops and also, which cannot hurt, the warmth of the socialising. It provided us with an outlook of what BBN can do for us and also challenged us at looking at what we can do for BBN.”

This year’s Academy was also the backdrop to the launch of some significant enhancements and achievement in the network. On day one BBN Navigator was revealed as the new format and branding for BBN’s integrated B2B platform, providing a simpler and more cohesive way to describe BBN’s valuable integrated offering. On day two, Brand GPS was launched as an addition to our current Brand Asset Management (BAM) toolkit, a new and innovative research tool for B2B marketing. Later delegates were introduced to the re-defined C-Map, a collection of multi-channel processes and tools for creating a holistic B2B contact strategy.

The Climax of the Academy was undoubtedly BBN’s inaugural Academy Awards held on the last night. Celebrated in true glamour and glitz complete with red carpet and black tie, the awards recognise the network’s talent, creativity, achievement, hard work, commitment and collaboration. Here are our winners:

Winners in our service category awards are:

Category 1 – Best Creative Campaign

‘Heavy Metal’ for Hooftec (Zoetis) by BBN USA (Bader Rutter)

Category 2 – Best Digital Campaign

‘The Ruukki Lead Journey’ for Rautaruukki Oyj (Ruukki) by BBN Finland (IdBBN)

Category 3 – Best PR Campaign

‘Cool Chemistry’ for Sealtite by BBN UK (Fifth Ring)

Category 4 – Best Social Media Campaign

‘Building Networks’ for EXPO REAL by BBN Germany (wob)

Category 5 – Best use of BAM

‘Empowering our Nations Makers’ for Kraft Foodservice by BBN Canada (tag enterprise)

The winners in our members’ awards are:

BBN Task Team of the Year:

Brand Asset Management (BAM) Team consisting of team leader Curtis Gorrell (BBN USA – Bader Rutter), Carol Polacek (BBN USA – Bader Rutter), Andreas Wicke (BBN Germany – wob), Peter Lyall (BBN UK – Fifth Ring), Andrew Dalglish (BBN AVA UK – Circle Research).

BBN Pitch of the Year:

New international client win by BBN Germany (wob) and BBN USA (Bader Rutter)

BBN Coordinator of the Year:

Miriam Spear Senior Project Manager at BBN Germany (wob)

Chairman’s Award for Rising Star:

Anol Bhattachariya – Director at BBN AVA Singapore (GetIT Comms)

BBN Agency of the Year:

BBN Germany (wob)

The winners in our special academy award categories are:

Best Promoter Graduate at Academy:

Tom Busby Account Manager from BBN UK (True Agency)

Most Memorable Presentation at Academy:

Andrew Dalglish MD from BBN AVA UK (Circle Research)

Best Overall Performer at Academy:

Jordan Kuglitsch Assistant Account Executive from BBN USA (Bader Rutter)

Best Dressed Guy and Gal on Academy Awards night:

Stewart Fallowfield Creative Director from BBN UK (Fifth Ring)

Carola Hecker Client Services Director from BBN Germany (wob)

Winner of Capture Orange Competition:

wob for their animated ‘Expect the Unexpected’ video.