By adding agencies in key markets, BBN is answering client demand for international support - a key driver for the growth and expansion of BBN.
Sydney, February 3, 2015 - Business to Business Network (BBN) announced today it has added another agency to its growing network - the fourth new agency to join the network in the last six months. McCorkell & Associates (M&a), based in Sydney, Australia has joined as an Associate Member.
"Australia and the Far East were key expansion areas for us, so M&a joining us will strengthen our increasing global footprint,” said Annette Fernandes-Poyser, BBN Executive Director. “BBN does not just accept members as dots on a map, we have a pretty stringent selection process and only recruit the very best B2B agencies into our network. We have been following M&A for some time and have been consistently impressed with their work and reputation."
Founded in 1991, M&a is a large agency offering integrated marketing services, working predominately with B2B clients. Already having offices in Sydney and Singapore and representation through strong partnerships in China and India, M&a are versed in working across multiple countries in different languages.
Scott McCorkell, CEO & Founder of M&a says “By BBN gaining the opportunity to partner with M&a, clients wanting true global coverage can only benefit. M&a’s unique position across Asia Pacific will elevate this global network”.
Scott McCorkell, CEO and founder of M&a
2014 was an extremely successful year for BBN. Member agencies won more than 225 accolades in local and international award programs as well as winning significant international business, which is being worked on by multiple agencies across the globe. Having hosted an extremely successful annual academy in Belgium last October, BBN is now gearing up for its annual owners' conference in London during the first week of May 2015.