BBN is an integrated, strategically aligned, best-of-the-best partnership. As a founding member, our people and clients benefit from the cross-industry expertise and the cultural knowledge it puts in our reach. BBN lets us give clients the right voice, wherever they want to be heard.


Scaled up thinking

BBN has over 1,100+ B2B specialists in 29 countries, working across 23 different B2B sectors. Across every country and every city, we share the same proprietary BBN tools and processes which results in real-time collaboration for global clients across every discipline from B2B marketing and advertising, to digital, media, research and PR.

The global presence of BBN is built upon independently strong local offices, each with experienced Owner-Managers. This drives the culture and ethos of BBN globally, helping us to deliver the award-winning B2B marketing and creativity that sets our agency apart.

BBN Navigator

BBN’S world-class, best practice B2B marketing methodologies, processes and tools have been adopted in all agencies. BBN Navigator is the world’s only, truly integrated B2B marketing toolset.

It guides marketers through all the challenges of B2B marketing from brand and contact strategy through to campaign delivery. It enables us as agencies to deliver a tried, tested and definitive approach to local and international B2B marketing.

STRATEGY – Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.

CREATIVE – Our Big Long Idea (BLI) process is part art, part science. It provides a concrete methodology for developing ideas that are simple, powerful, iconic and effective.

CONNECTION – C-Map is BBN’s proprietary process for multi-channel connection. It gives B2B brands a framework and strategy to maximise the effectiveness and profitability of campaigns.

ACTIVATION – Our International Account Management toolkit ensures consistent execution of our proven Go-To-Market strategies to better connect your internal and external audiences.

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