Effective media response during an incident is fundamental in any corporate communications strategy, particularly in the high-profile energy industry.

While personnel safety is always the main concern, the response also needs to consider asset status or damage, any environmental impact and the steps taken to contain the incident.

Failure to communicate properly and in a timely manner when the unexpected occurs can have a serious impact on your reputation.

That’s where we can help.

At Fifth Ring our team is on-call 24 hours a day and comprises experienced PR professionals, many of whom are also former journalists.

And because we have this considerable breadth of experience we are ideally placed to offer the right advice and support, successfully guiding you through the media relations process surrounding an incident.

This assistance specifically includes effective strategy planning, authoritative advice, producing media materials in line with established protocols and providing a direct response to the media.

We work at the core of each client’s emergency response team, consistently achieving co-ordinated, effective media relations for a number of organisations by delivering prompt factual information in line with the Emergency Preparedness Offshore Liaison (EPOL) guidelines.

If you'd like to see more about the energy clients we've worked for, both in PR and integrated communications, request a copy of our new book Ideas with Energy.