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Why the long Facebook?
The social media phenomenon has revolutionised online communication. The Internet landscape has evolved over the past couple of years into a booming and highly brand-led experience that is disparate and yet joined up at the same time.
With such a plethora of options available, identifying the most effective social media platform for your campaign can be a complicated process. Should we be posting on twitter? Do we need a Facebook profile? Can LinkedIn generate sales enquiries?
At Fifth Ring, we are often asked these questions. Our approach is to develop a Social Media Strategy that is primarily centred on your services and products, however, peripheral content you may see as unrelated can also help to stimulate conversation around your brand.
Emerging communication channels that grow exponentially month on month are commonplace in Social Media. For example, since Facebook was launched in February 2004, it has signed up over 300 million active users. To put this into perspective, if Facebook was a country it would be the third largest in the world (on a par with the USA) and in less than six years its market penetration has been truly remarkable.
So what is the reason behind this domination? It is the discreet communication methods employed by Facebook and others that have been a key ingredient to overarching success. Each user profile is a prime adverting spot that is both geographically and demographically specific.
Facebook uses targeted communication techniques to pull relevant communication channels together into a single message. And that is why you might see a Flickr photo gallery, a feed of your Twitter posts, videos from YouTube and a viral game on your profile page.
We can help you to develop a Social Media Strategy that can best define your business in the digital space. These conversations are often brand-centric, although as in real life, it needs to stimulate and be relevant. Our approach to social media is to apply tools that listen to these conversations, understand the topics and context of the discussion and make recommendations on how and when to engage in the conversation, while actively managing your reputation.
With such a plethora of options available, identifying the most effective social media platform for your campaign can be a complicated process. Should we be posting on twitter? Do we need a Facebook profile? Can LinkedIn generate sales enquiries?
At Fifth Ring, we are often asked these questions. Our approach is to develop a Social Media Strategy that is primarily centred on your services and products, however, peripheral content you may see as unrelated can also help to stimulate conversation around your brand.
Emerging communication channels that grow exponentially month on month are commonplace in Social Media. For example, since Facebook was launched in February 2004, it has signed up over 300 million active users. To put this into perspective, if Facebook was a country it would be the third largest in the world (on a par with the USA) and in less than six years its market penetration has been truly remarkable.
So what is the reason behind this domination? It is the discreet communication methods employed by Facebook and others that have been a key ingredient to overarching success. Each user profile is a prime adverting spot that is both geographically and demographically specific.
Facebook uses targeted communication techniques to pull relevant communication channels together into a single message. And that is why you might see a Flickr photo gallery, a feed of your Twitter posts, videos from YouTube and a viral game on your profile page.
We can help you to develop a Social Media Strategy that can best define your business in the digital space. These conversations are often brand-centric, although as in real life, it needs to stimulate and be relevant. Our approach to social media is to apply tools that listen to these conversations, understand the topics and context of the discussion and make recommendations on how and when to engage in the conversation, while actively managing your reputation.