BBN International
Fifthring Monday 06 February
Integrated corporate communications
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C’est Magnifique - Combining the global to deliver the local

At Fifth Ring we provide our clients with a global service, but with an emphasis on local delivery. Not only do we achieve this through our global footprint but this ethos is made even stronger now that we are a part of the Business Branding Network (BBN).

When we were invited to pitch for a major global oil & gas project management, engineering and construction company, combining our own resources with that of BBN would prove to be an extremely successful move.

Being on the ground where our clients operate not only helps us develop relationships, but allows us to understand cultural differences. All of this means that we are in a better position to speak our clients’ language – essential in any partnership.

With that in mind, this latest project brought together the combined knowledge and experience both Fifth Ring and BBN has to offer. Peter Lyall, Fifth Ring director and head of the brand and strategy development team, Ward Pennebaker, principal at Pennebaker Fifth Ring in the US and Stephane Munier, founder of Munier BBN in Paris joined forces in Aberdeen to deliver a world class presentation that secured a lucrative contract for the company.

During his time in Europe’s oil capital Stephane learned a lot about the unique gastronomy the region has to offer, immersing himself in the local culture and taking the time to meet with and answer the questions of the wider Fifth Ring team – c’est magnifique!
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