There are hundreds of different ways to get your message across through advertising. Whether it’s print, broadcast or online, creating an advert that’ll stick with your customers long after they see it requires creativity. Thinking creatively means you can reach out to customers with the WOW factor!

You may think that this approach is best suited to the consumer market, however, we have compiled a top ten of our favourite ways to make your B2B campaign really stand out.

• Create a podcast for your business – this fun and effective method attracts a focused customer base and is ideal for promoting your business.
• Write your advert on a whole bunch of stickers and put them on your clothes to attract attention – standing out from the crowd will impress the message in the minds of passers by!
• Post signs in toilet cubicles – where better to reach a captive audience …..
• Create a free ebook and include your advert – including your advert in an ebook, which your target audience will identify with, is an inexpensive and effective method to promoting your business.
• Write a song or jingle to promote your products and business – the more catchy/annoying the melody, the higher the chance you have of it sticking in someone’s mind.
• Night-time silhouettes – if the right location is chosen, this is a cheap and effective method of attracting attention through a logo projector.
• Hand stamps – whether it’s a concert or a nightclub, many venues now hand stamp for readmission. Why not personalise each person through the door with a brand – your brand.
• Spray-painted signs – this is a bold creative method to get your message across, which both consciously and subconsciously impresses in the minds of those who see the signs. Although this may be all right for Banksy, ensure you receive permission before spray-painting someone’s wall!
• Door hangers on doorknobs – when your target audience is geographically defined, printing specific door hangers and placing them on doorknobs in the area is a great way of advertising. This method produces results in direct proportion to the strength of your offer.
• Purchased word of mouth – One of the most powerful tools of getting a message across is through word of mouth, so why not hire someone to ride up and down elevators, stand at bus stops or hang around your local Starbucks telling people about your business!

So for more great ideas to generate return on investment, adding value to your brand contact us now.