BBN International
Fifthring Monday 06 February
Integrated corporate communications
Quiz night and disco to support Monty’s Maggie’s Appeal May 16, 2011

Fifth Ring Integrated Corporate Communications is supporting a night of fun to raise funds for the Monty’s Maggies Appeal.
New road safety campaign website for the UAE live February 8, 2011

Sharjah Police Traffic & Licensing department and Petrofac have collaborated on a 12 month road traffic campaign with the key objective of introducing behavioural change and thereby reducing fatalities and accidents. Visit the new campaign web site produced by Fifth Ring.

Safety on the roads for all its users is a major focus area of Sharjah Police and embodied in its core values. For Petrofac, driving safety is one of the company’s “Golden Rules of Safety” and the business had a specific internal objective to achieve further improvements in this area during 2010.

Having undertaken previous research, Sharjah Police had a primary target audience for the campaign: young Emirati men between the ages of 18-30. However, the the campaign was to be highly visible so a much broader audience was reached.

Three target areas were identified on which to jointly focus the campaign: 

- Speeding
- Seatbelts
- Use of mobile telephones

Research was undertaken by Fifth Ring in respect of the media plan for the campaign and the creative components were priced accordingly and competitively.

The campaign is fully integrated, and presented in dual language - Arabic and English – and a number of tools were effectively used by Fifth Ring to communicate with the target audience, mainly around: 

- Radio advertising across Sharjah/Dubai
- Cinema advertising across Sharjah/Dubai
- Petrol Station Advertising across Sharjah
- Print (Press) Advertising 
- Internet based communications
- Collateral including posters and leaflets
- Public/media relations

The campaign has been effectively and creatively addressed by Fifth Ring, and whilst still running we believe it will have a positive and lasting effect on the standard of driving on the roads of the UAE including a reduction in the number of road deaths amongst the target group as well as other road users.

Visit the website now at
www.noaccident.ae



Middle East Maritime Industry Turnaround Sees Phenomenal Investment Say Industry Experts September 30, 2010

UAE Exhibitors set the Benchmark for Innovative New Construction Technology September 30, 2010

UAE Companies Lead the Way in Innovation at The Big 5 2010.
ADIPEC 2010 – THE MOST ANTICIPATED OIL & GAS EVENT FOR 2010 September 30, 2010

AED4 billion in deals expected and more than AED600 million generated for the capital
Seatrade Middle East Maritime Teams Up with EMEC April 19, 2010

Seatrade Middle East Maritime Joins Forces with EMEC to Launch the Technology Forum: Europe in the Middle East
Fifth Ring arranged a Q&A Interview with Energy World for Aggreko International February 1, 2010

Colin Gaston – Operations Director Aggreko International

How do you deal with such varying scales of QHSE standards?


We have a very culturally diverse workforce at Aggreko and it is a challenge to ensure that QHSE is understood and upheld across the whole company.
New Research reveals that over 13 million days a year are wasted by UAE office workers January 24, 2010

Fifth Ring, in advance of the Office Exhibition, conducted research into the amount of time and money is wasted by employees in the UAE
Help set the agenda for the future of the oil and gas industry January 18, 2010

Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), one of the largest oil and gas exhibitions in the world, has opened its call for papers inviting the industry to submit unique research on a variety of discussion topics in the hope of being included in this year’s conference taking place from 1- 4 November 2010.
Curry favour with that special person in your life this Valentine’s January 12, 2010

Fifth Ring’s award winning UAE restaurant client is cooking up a Valentine’s recipe

This Valentine’s, Ushna at Souq Qaryat Al Beri is offering diners the opportunity to enjoy the finest Indian cuisine with a menu specifically designed with romance in mind.
Say “pom ruk koon” this Valentine’s and spice up your night at Mango Tree January 12, 2010

Fifth Ring’s latest restaurant client spices up Valentine’s night

• Celebrate Valentine’s at Mango Tree with a set menu for two, including a bottle of Moet, for only AED 600
• Keep the memory for ever with a professional photo taken in front of the Burj Khalifa
Survey reveals that over a third of UAE office workers rarely leave their desks January 6, 2010

Fifth Ring, on behalf of dmg’s The Office Exhibition, conducted research on lethargy in the workplace and worked to create a ‘Deskercise’ routine
Silence is Golden: Oil Barons Ball Digs Deep for Friends of Cancer Patients October 14, 2009

As 2,500 of the energy industry’s top movers and shakers come together for this year’s Oil Barons Ball, guests will have a chance to take part in a silent auction for prestigious items during the evening’s charity auction which will take place for Friends of Cancer Patients (FOCP).
Leading international interior design brands join forces under the new brand “Disegno” October 12, 2009

A brand new collaboration of some of the most prestigious and well known international design brands is set to launch at INDEX 2009, under the banner ‘Disegno’, bringing the very best of Italian cutting-edge interior design to Dubai.
Light at the end of the construction tunnel: The Big 5 sees positive signs for upturn September 28, 2009

With exhibitor space increased, and pre-registrations already at record levels, dmg, the event organisers of The Big 5 Exhibition, are seeing very positive signs for an upturn in the construction industry in the UAE.
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