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The black tie ceremony took place in Manchester last night, with awards being presented to the nations leading agencies and individuals in recognition of the marketing industry’s top talents.
Fifth Ring was named Scotland’s Best Marketing Business and also came out on top in the Best B2B Marketing Strategy or Campaign category in recognition of its traffic lights campaign, which was developed on behalf of OilCareers.com and delivered at the Offshore Technology Conference (OTC) in Houston.
And the company triumphed over some of the world’s biggest brand’s to take the best campaign crown having been nominated alongside Microsoft, Dulux, Royal Mail and Stanley Tools among others.
The winning campaign asked visitors to the OTC conference to rate their job satisfaction by taking a drink in a coloured cup. Red signified that a delegate really loved their job while amber invited prospective employers to “excite me and I will consider it” and green cups represented an eagerness to find new employment.
The idea was based on the party concept, which has become popular in the United States. In that version participants wear colour-coded badges to signify their relationship status. Red badges would signify that the wearer is in a relationship, amber that the person was not actively seeking a relationship and green representing that the individual is eager to find love.
Fifth Ring’s business development director, Ian Ord, said: “I am thrilled to have won two awards on what is widely regarded as industry Oscars.
“Winning Scotland’s Best Marketing Business is testament to the overall work ethic and dedication of all of the team at Fifth Ring, the quality of their work ensures that our client portfolio is continually expanding. What is particularly encouraging is that the award recognised not only the creative output of the company but also overall commercial performance and internationalisation of the company. We will continue to drive forward innovative ideas to the benefit of our clients both locally and throughout the world.”
These latest awards for Fifth Ring follow on the heels of international accolades received from Business Marketing Association in Chicago, a further two awards at the 2012 Hermes Creative Awards in Houston and most recently winning Best Campaign Category at the Northern Star Business Awards for the organisations work on behalf of Monty’s Maggie’s Appeal, in a category where the Oilcareers.com OTC Traffic Lights campaign was also shortlisted.
Fifth Rings Head of PR, Rhea Hussey, who was part of the team that worked to develop the campaign for OilCareers.com said, “Having our work for OilCareers.com recognised in a room filled with the industry’s top talent is an honour, the campaign highlights the quality in the team’s creative thinking as well as the dedication and commitment to see what was an exciting idea through to an effective delivery at one of the world’s biggest industry conferences.”