Balmoral Offshore Engineering

Fifth Ring partnered with Balmoral Offshore Engineering (BOE) to increase the company’s social media presence. In less than a year, we produced several social media campaigns, generating content that positioned BOE as a thought leader in the oil and gas industry, specifically in the subsea arena.

By creating targeted posts for the company’s blog and LinkedIn page and creating new Twitter and YouTube channels, we raised the company’s profile and increased positive perceptions with media and followers alike. Posts ranged from industry news and opinion pieces to product information and services and interesting company facts.

As with any Fifth Ring undertaking, strategy played a key role. To kick-off our social media activity, we created a six-month plan that outlined competitor research, goals for content production and a current number of followers. Using our extensive network of connections we were able to target key industry stakeholders, encouraging them to follow BOE online.

Integrated deliverables included: 

  • An overarching, daily twitter campaign sharing industry and company news and views
  • A weekly LinkedIn campaign sharing thought leadership
  • A combined media campaign around Offshore Europe that included photos, videos, blogs and content posted live from the show floor
  • A LinkedIn campaign targeting specific professional organisations that utilised content from a research study

We had the opportunity to create two of the BOE accounts from scratch, so the channels had fresh and targeted messaging from the outset. This ultimately meant that all of the views, followers, content and interactions on these new accounts resulted from Fifth Ring’s partnership with Balmoral Offshore Engineering.

The social media accounts and activity also served as a vehicle for sharing the BOE app and a product-focused subsea animation. Additionally, the Fifth Ring team created videos and blog posts to share with followers and ensured that all company posts linked back to other social platforms or to the BOE website in order to maximise viewers. The team also utilised Bitly and Google analytics to track click rates.

Results for 11 months of activity included an increase in Twitter followers, web traffic, LinkedIn followers, YouTube views and blog views, collectively improving the visibility and familiarity of BOE. 

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