The Rewards of Monty’s Maggie’s Appeal

Cancer. With a statistic that one in three will suffer from it, charities who fund such a cause have become even more vital. This is why Fifth Ring has been supporting Monty’s Maggie’s Appeal since the beginning of its journey in Aberdeen.

Last week Ian Ord, BD Director of Fifth Ring, was afforded a visit to what is to be the brand-new Maggie’s centre on the Foresthill Hospital campus in Aberdeen, soon to be named the Elizabeth Montgomerie Building. The occasion was marked by the appearance of professional Scottish golfer Colin Montogomerie, his wife Gaynor, and daughters Lyndsey and Charlotte.

Colin Montgomerie established the Elizabeth Montgomerie Foundation in memory of his mother who passed away following a battle with lung cancer. Aberdeen was identified as the only major Scottish city without a Maggie’s centre and the aim to change that has been very successful following a formation of a local committee. Aberdeen’s Maggie's Cancer Care Centre is now just weeks from completion and then it will be fully operational in August/September. Featured above are some members of the local committee.

This was an opportunity for Colin, the figurehead of the campaign, to meet Susan, the new centre head, some of the significant donors and many design and construction teams responsible for the development of such a worthy project.

Colin’s opening remarks were, ”Everyone’s support has been vital for the success of the campaign and to all involved, a massive ‘thank you’ was given to make it possible that this level of support has now been made available in Aberdeen”. A substantial amount of credit and congratulations must also be given to the architects and those involved in the construction of the building. The interior and exterior of the building are staggering, completely distinguishable and it marks a monumental moment for Aberdeen and the service that will be provided to those with cancer and their family and friends.

As for Fifth Ring, we have become incredibly close to the campaign over the three years of our involvement. Ian spoke on behalf of all the team here when he said that it had been fantastic to be part of something that’s so desperately important to our local community here in Aberdeen.

We are delighted and proud of the visibility and awareness that our communications support has given the campaign. Work that led to award wins for Fifth Ring on a local, national and global scale. We won ‘Best Campaign’ at the Northern Star Business Awards in 2012 and in 2013 we won gold at the Hermes Creative Awards in the USA for  ’Pro Bono’ and silver at Marketing Society Star Scotland for ‘Charity Campaign’.

However, the biggest award is still to come. When the doors of Maggie’s Aberdeen opens and we see the true value that will be given back to those who’ll use the service for years to come.