Siemens, the global technology powerhouse has appointed UK-headquartered B2B integrated marketing communications agency Fifth Ring to handle public relations and social media strategy support for its Digital Factory (DF) and Process Industries and Drives (PD) divisions across South East Asia.
Raimund Klein, Executive Vice President, Digital Factory and Process Industries and Drives (ASEAN), said, “Siemens is already recognised as a respected German technology powerhouse. Challenges, which we have mandated Fifth Ring to focus on, are two-fold. One is to increase awareness for the powerful technologies from our DF and PD divisions, and second is to increase understanding of the tangible benefits the combination of our hardware and software solutions can bring to our clients. We are hoping that Fifth Ring will be able to apply its B2B marketing expertise in furthering our business across ASEAN.”
Managing Director of Fifth Ring Asia Pacific, Himanshu Verma said, “We are very excited about the opportunity of working with Siemens. We will bring our strong strategic approach backed with strong execution capabilities to Siemens. We have in-house processes to clearly establish client’s requirements, their target groups and thereafter tailor make communications depending on the channel. This specialised approach will hold us in good stead in executing an effective regional campaign for Siemens.”
Fifth Ring has experience working with clients in complex industries such as oil & gas, IT, infrastructure and enterprise software globally since it was established in 1991. The agency will handle marketing communications, traditional public relations, public affairs, and social media for two of Siemens’ sectors, Digital Factory and Process Industries and Drive.
Siemens’ Digital Factory Division offers a comprehensive portfolio of seamlessly integrated hardware, software and technology-based services, in order to support manufacturing companies worldwide in enhancing the flexibility and efficiency of their manufacturing processes and by reducing the time-to-market ratio of their products.
The Process Industries and Drives Division provides support in improving the reliability, safety and efficiency of products, processes and plants. The division helps in increasing productivity and improves time to market – with innovative, integrated technology across the entire lifecycle.
Through its expansive regional network of wholly owned offices and affiliates, Fifth Ring will spur Siemens’ ambitious expansion goals across the region through its trademark strategic B2B marketing prowess, and position Siemens as the premium provider across its target industry sectors.