Last week Stewart and Jon told us about their ten rules for exhibition success. Today I wanted to share some of the real-life innovative exhibition campaigns Fifth Ring has developed for clients to help overcome the familiar challenge: how to stand out.
The 'Extreme Performance' campaign for Interwell saw a champion trial bike rider perform amazing stunts in the company’s yard and workshop to produce a video. Integrated with direct mail, social media, PR and a live event, this campaign gained excellent coverage and proved to be a talking point amongst key stakeholders in the run-up to, during and after, the exhibition.
The arrival of the Applus RTD Mobile Technology Centre at exhibitions is hard to miss! It provided the focus for the NDT3D campaign, which showcased an innovative new NDT technology. The re-positioned brand programme is providing 'clear insight'; for users of NDT services worldwide and continues to generate conversations for the organisation.
To demonstrate the 'cool chemistry' of Seal Tite's polymer-based leak repair system, the company hosted a daily event at Offshore Europe, which attempted to break the world record for making ice cream with liquid nitrogen. Local chef, John McCruden, not only broke the record on day one but also continued to improve on it as the show went on. The interest shown by the media led directly to valuable sales leads.
Expro celebrated its 40th anniversary in well flow management this year by rolling out birthday campaigns all over the world. A buzz was created in Aberdeen and Houston when Expro’s own cupcake van made visits to offices and hotels, handing out branded cupcakes. Lots of people engaged in social media with Expro to flaunt their afternoon snacks and show their appreciation.
So there you have it. That’s some examples of how we bring the rules of exhibitions successfully to life. If you missed Stewart and Jon’s blog you can read it now: 'STAND AND DELIVER! Business driver or business cost? Ten rules for a successful trade show'