Houston office welcomes new addition

Fifth Ring, a global public relations agency specializing in the energy industry, has appointed Erica Holloway as PR account director in its Houston office.    

“With a growing client list of some of the most internationally recognized brand names in Energy, it is essential for Fifth Ring to maintain a core team of talented communicators,” said Ed Davis, Fifth Ring general manager for the Americas. “Erica brings a fresh perspective and an impressive depth of experience.”

As Account Director, Holloway will be responsible for overseeing client delivery and managing the PR team that provides integrated marketing communications services throughout the Americas. She will also contribute to global PR efforts in an advisory capacity.

“I look forward to providing our clients with superior service and counsel – in lock-step with delivering strong, consistent results in their overall marketing and communications efforts,” said Holloway. “I’m excited about the opportunity to join this talented and growing team.”

Holloway brings more than 17 years of experience in public relations, politics, journalism and blogging to the Houston team. Prior to joining Fifth Ring, she was the principal and founder of her own public relations agency, Galvanized Strategies, where she managed business development and operations, as well as client campaign strategy execution for an eclectic client roster of corporations and nonprofits. Holloway has received many prestigious awards for her work including two National Arts & Sciences Pacific Southwest Chapter EMMY Awards in the category of Public Service Announcements and the PRSA San Diego Edward L. Bernays Award of Excellence in the category of public service.

“Erica is a strong and accomplished strategist and we’re excited for her to join our team,” Davis said. “With all of her past experience, Erica is uniquely qualified to assist our clients and to mentor junior team members.”

Holloway is the second of several new hires planned for 2014. The expanding Fifth Ring Houston office continues to garner recognition for client work having recently won more than 30 industry awards – as well as professional praise being named the 2013 Rookie of the Year by BMA Houston and 2014 Large PR Agency of the Year by PRSA Houston.