Yesterday, Fifth Ring were invited to attend The Professional Publishers Association (PPA) Scotland’s event celebrating 100+ years of Scottish Magazine Publishing.
The evening was held at the National Museum of Scotland with a Chairman’s reception to celebrate Scottish Magazines. PPA Scotland promotes and supports the whole of the magazine industry in the country from contract publishers to consumer and B2B magazines.
On arrival to the tower my copy-writing, word-busting, grammar-ninja colleague Siân noted that we might be slightly under-dressed and we gravitated towards a few similarly ‘styled’ young individuals in the crowd to get the conversations flowing. Our new friends turned out to be writers for the iconic Edinburgh based independent magazine The Skinny. Following this, we spiralled into a networking frenzy across a variety of writers, designers, publishers, journalists and other industry creatives.
With its limited colour palette and distinctive illustrations, FIVE received some outstanding feedback on the night for its originality and quality. We were overwhelmed by the level of interest in FIVE, the deliciousness of the canapés (which we scoffed) and the sea of magazines, which were complemented by the backdrop of a sun-setting Edinburgh view from the rooftop terrace.
Up at the showcase was an assortment of magazines cascading around a timeline, with years of history spanning back as far as the 18th century for Scotland’s first official magazine. Alongside the likes of The Drum, My Weekly, The Skinny, The People’s Friend and The Beano – proudly stood Fifth Ring’s FIVE.
Over the next year, the exhibition will go on to tour universities and colleges around the country showcasing unique publications (past and present) to represent, and inspire the development of the Scottish magazine industry.