Bring out the carrier pigeon so we can tell the world about three-second ice cream

Sitting here at Fifth Ring HQ this morning, it’s hard to believe that only a few days ago we were in the midst of one of the busiest weeks so far this year. From BMX stunt bikes, branded cupcakes and anniversary celebrations to press conferences, major announcements, product launches and three-second ice cream, Offshore Europe 2013 was bigger and better than any that had gone before. More than 63,000 people descended on the Aberdeen Exhibition and Conference Centre over the course of the week – a record for the organisers and a truly outstanding result.

So as we reflect on the successes, lessons learned and how we can all be bigger and better in 2015, we’re considering going back to basics on the communications front. While ice cream was indeed made in three seconds at the Seal-Tite booth, it was impossible to tell anyone about it, as the telecommunications around the event just didn’t work.

At Fifth Ring we travel the world attending all the major oil and gas events and we accept that things may be slightly slower but to to be unable to make a phone call, send a text or tweet real, live events was not only disappointing but in the digital world in which we live, completely unsatisfactory.

I certainly hope that this does not have an impact on exhibitors or attendees to the point where they opt out to return to OE and we know the organisers are already looking into solutions for 2015 but in the meantime, we’re working on a recruitment strategy for Aberdeen’s growing population of pigeons.

Surely, with a bit of training and plenty of Trill we can put these birds to good use . . . get your hands on an iPigeon now . . . live tweeting will never be the same again!

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